Monthly Archive: February 2014

Find out how tone of voice is important to your business.


What is tone of voice? Consider the following passage of marketing text: ‘XYZ’ Copywriting delivers professional, premium-quality business writing services to corporations and organisations around the world. We’re a cheerful lot and we’re always...


With Copywriting – Less is More

When you are about to start promoting a new or existing good or service, the main aim would be to educate the consumer about what you are offering and to help them understand how...


Good vs Bad Copy

Here is an example of bad copywriting and the key element in why most products or services fail to be successful online. Take a minute or two to read through this brochure and ask...