Monthly Archive: February 2014

Find out how tone of voice is important to your business.

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What is tone of voice? Consider the following passage of marketing text: ‘XYZ’ Copywriting delivers professional, premium-quality business writing services to corporations and organisations around the world. We’re a cheerful lot and we’re always...

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With Copywriting – Less is More

When you are about to start promoting a new or existing good or service, the main aim would be to educate the consumer about what you are offering and to help them understand how...

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Good vs Bad Copy

Here is an example of bad copywriting and the key element in why most products or services fail to be successful online. Take a minute or two to read through this brochure and ask...

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